It is a natural tendency that when a candidate attends an interview process, he or she discusses the experience with the family, friends and personal network. While it might sound trivial to many but the brand image reaches out to these people through these candidates. Whether the candidate gets selected or not, in both cases the information passed on by them is an important source of data in terms of company branding. Social media platforms are in high tide in recent times in terms of information gathering. Consequently it has been observed in a study that 70% candidates are put off by the negative comments and experiences which impacts the recruitment process. So in order to boost up the talent sourcing process it is essential to improve candidate experience quotient.
Creating an impression is not restricted to the candidates any more. It has become both ways for the employer as well. For the company the first impression created for the candidate is the job posting that appears on various portals and job boards. While it might sound trivial but the style of writing and information conveyed through the job description in these ads is the first impression created in front of a candidate. A study suggests that 75% applicants apply for a job when they are influenced by the look and feel of the job. The second factor that plays a key role towards candidate experience is the communication channel. A constant interaction with the candidate regarding the selection process build up the trust towards the brand and brings in a lot of transparency to the process. Lastly, the interview process should be streamlined and objectified so that the candidate is not made to sit for hours without any reason.
It is not always about the professionalism attached to the process. The candidate connects more to a brand when there is an interaction which is professional yet special. Be it the interview process or the communication regarding the selection process and extending the employment opportunity, it should be undertaken with utmost care and courtesy. Instead of making the entire recruitment process all about technical stuff, a touch of casualness such as asking about the day or how did the candidate reach the office or whether he or she was able to find the address properly goes a long way in building up appositive candidate experience.
The last but definitely not the least is the feedback system. Taking only initiatives does not help the purpose. Managing a proper feedback system is essential to completely understand the candidate experience scenario. Even if the candidate is not selected, that individual can be approached for a feedback regarding the process with an assurance that his or her profile is present in the talent pool and will be considered for other relevant vacancies. Even small advice on any miss points during the interview can also be conveyed. This builds up the positive candidate experience which goes a long way.
An interview is one of the most important stages of everybody’s professional career. It determines the career path and graph of individual and shapes up the future. This goes for both fresher candidates as well as the professionally experienced ones. No matter how much we all deny, the truth is we all get nervous and a bit worried before an interview. Many of us also get confused regarding how to be presentable in such a way that creates a positive impression. Amidst all this one thing is important that the candidates puts the best foot forward in terms of bogy language during the interview. It represents the confidence and ability to handle a stressful situation which creates the first impression as well. So, here are a few tips that are helpful towards maintaining a healthy and professional body language during an interview.
- Everything starts the moment you walk in to the company. Do remember that even if the interviewer is not present the moment you walk in, he or she may take a quick feedback from the person who is present at the front desk. So be careful with your entrance and give a positive vibe. We all become a little nervous is such cases but do not show off the panicky expression which might convey a wrong impression.
- One of the primary actions to be done during an interview is making an eye contact. While answering questions or explaining certain things, make sure you look at the interviewer. It shows off your confidence and a positive intention. But do not go overboard with it. An intimidating look may create an opposite thought altogether.
- During conversation it is sometimes good to use hand gestures in a subtle way. It portrays that you know what you are saying and are confident about it. It shows that you have a positive thought about the process.
- A gentle smile can work wonders. We agree that you are stressed but do not let that stress create a frown over your face. It is a negative point. Smiling subtly shows your casual side and you capability to handle stressed situation with ease. This adds a massive plus point to your profile.
- Lastly, try to follow your interviewer and reciprocate in a similar fashion. In this way you will be able to create a lasting impression that will carry forward to the final evaluation process as the interviewer will remember you easily.
With healthy positive tips, there are certain things which you should avoid during the interview process:
- First and foremost do not slouch during an interview. Practice to sit mostly straight which shows off your confidence. Slouching conveys a negative impression.
- Do not touch your face frequently. This includes removing your hair from your face or rubbing your nose. This conveys the impression that you are distracted which is not good.
- Tapping fingertips or jiggling your leg is also not a good thing. It might convey that you are impatient. It is better to get rid of these habits quickly.