It is a natural tendency that when a candidate attends an interview process, he or she discusses the experience with the family, friends and personal network. While it might sound trivial to many but the brand image reaches out to these people through these candidates. Whether the candidate gets selected or not, in both cases the information passed on by them is an important source of data in terms of company branding. Social media platforms are in high tide in recent times in terms of information gathering. Consequently it has been observed in a study that 70% candidates are put off by the negative comments and experiences which impacts the recruitment process. So in order to boost up the talent sourcing process it is essential to improve candidate experience quotient.
Creating an impression is not restricted to the candidates any more. It has become both ways for the employer as well. For the company the first impression created for the candidate is the job posting that appears on various portals and job boards. While it might sound trivial but the style of writing and information conveyed through the job description in these ads is the first impression created in front of a candidate. A study suggests that 75% applicants apply for a job when they are influenced by the look and feel of the job. The second factor that plays a key role towards candidate experience is the communication channel. A constant interaction with the candidate regarding the selection process build up the trust towards the brand and brings in a lot of transparency to the process. Lastly, the interview process should be streamlined and objectified so that the candidate is not made to sit for hours without any reason.
It is not always about the professionalism attached to the process. The candidate connects more to a brand when there is an interaction which is professional yet special. Be it the interview process or the communication regarding the selection process and extending the employment opportunity, it should be undertaken with utmost care and courtesy. Instead of making the entire recruitment process all about technical stuff, a touch of casualness such as asking about the day or how did the candidate reach the office or whether he or she was able to find the address properly goes a long way in building up appositive candidate experience.
The last but definitely not the least is the feedback system. Taking only initiatives does not help the purpose. Managing a proper feedback system is essential to completely understand the candidate experience scenario. Even if the candidate is not selected, that individual can be approached for a feedback regarding the process with an assurance that his or her profile is present in the talent pool and will be considered for other relevant vacancies. Even small advice on any miss points during the interview can also be conveyed. This builds up the positive candidate experience which goes a long way.
The employment market has become stiffly competitive with rising corporate demand and changing industry and market trends. When companies are involving new concepts such as workforce diversity, human resource management system, application tracking system in to the HR segment, it becomes essential for the professional to prepare themselves for the upcoming competitive market. So it becomes essential to evolve as a purpose driven professional in order to secure the job profile as well as increase the boundary of performance to retain the position. There are few measures to consider in this case which are as follows.
- The first step towards this approach is to choose a career opportunity which influences your potential and shows your capabilities to the fullest. It is basically selecting a career path that you really want to get involved with rather than just a family or environment condition. In this way you will enjoy your work and flourish in your profile.
- After you join a company do not restrict your knowledge gain to the company day to day work process. Reading about what goes on in the segment you are associated with broadens the horizon of your knowledge. Get in to workshops and seminars that are associated with your field in order to gain insight and it is sure to reflect in your performance that helps in your career growth the long run.
- During intermediate break time, indulge in small discussions regarding the industry or current affairs related your industry with team members or managers. You will be able to gain useful insights through these discussions and your senior take notice of your interest and involvement.
- While it is good to involve yourself at work, but that does not mean that you work day and night and forget about your personal life. While many professional make this common mistake that working late hours actually counts towards your dedication. But in most cases it is the opposite. It might appear that you are incapable of completing your work within office hours and slogging late after work. This impression is not good especially when you are new in a company.
- Do not restrict yourself to your job profile only. Keep an interest on other responsibilities that are handled by other people within your team. This shows your interest towards contributing to the internal processes of the team and company.
- Motivation is a good way to create a positive vibe within the team. It is always beneficial to willingly extend help towards team members for certain tasks. This recognizes your skill set that is rare within the team and your attitude towards team play and motivation.
- Lastly, creative thinking is a positive approach towards building up the purpose driven professional image. It not only helps in showcasing your abilities in your current job role but also open up opportunities for future decision making responsibilities.
The competition is intense and purpose driven professionalism is a perfect way to ensure career growth in the long run.
According to published sources in the first quarter of 2016, India marked an expansion of 7.3% GDP in the last quarter of 2015. This development has made the country as one of the fastest growing economies in the world. This has been a positive impact as the GDP increase has been significant compared 6.6% during last quarter of 2014. On the other hand, China’s GDP has slipped by 6.8% during last quarter of 2015. Hence investors have been turning their interests towards various sectors of India. There are several factors which have influenced this development on a large scale.
- One of the primary factors contributing to this fast paced growth is attributed to the fact that India is a net importer of oil and decrease in oil prices have resulted in bringing down the inflation to a great extent.
- India has a population of 1.2 billion, of which 50% consists of people within the age group of 25 years. By 2020, it is expected to be one of the youngest population countries in the world which is likely to serve as an advantage to the consumer and tech companies. At the same time, China is struggling with the aging population and a slower fertility rate.
- Political and legal framework in terms of reforms has been positive towards country growth as a whole.
With all these positive scenarios, there are certain sectors which are likely to become the highest employment zones between 2016 and 2020.
- The frontier in this regard will be the Information technology sector. It has contributed to the rapid transformation of Indian economy. It is expected that the industry will reach USD 225 billion by 2020 with an employee count of 30 million during the same period. The outsourcing segment in this industry is also likely to reach USD 2.5 billion. The payment structure is anticipated to be the highest in this sector.
- The telecom industry is next in line in this regard. Currently, the mobile phone subscription count of India passed 1 billion at the beginning of 2016. Moreover, the smartphone penetration rate is 26.3%. These statistics show a significant growth of this industry which is expected to continue in the coming five years.
- Healthcare segment is one of rising stars of employment that contributes significantly to India’s GDP. More than 40 million jobs are expected in this segment in the coming five years. Medical tourism is on the rise in India and domestic market potential looks eminent.
- Infrastructure segment is the fourth largest in the country and has been accounted for as second fastest growing industry. Though this segment is highly fragmented it is expected to register a growth rate of 7% to 10% in the coming years boosting employment.
- The last but definitely not the least is the retail segment. 100% FDI, online e-commerce, mobile payments and convenience has worked towards its steady development. The projection says that the workforce in this segment is expected to double up by 2020.